Look out Massillon Cable customers, multiscreen is coming your way! The operator’s new partnership with Motorola will supply viewers with secure, multi-screen support on their iOS and Android smartphones and tablets, report FierceCable and Broadband Technology Report. The Medios software allows users to watch both live and on-demand programming, enhancing their TV-watching experience and advancing the dream of the anytime, anywhere viewing.
Fast Company offers up three keys to success in social TV: keep it organic, offer low-barrier engagement and measure and share real-time results with viewers. Essentially, people want to feel like they’re having a real conversation, not just tweeting and posting. Social TV has the potential to break down the barrier between couch and TV screen, and smart companies will start getting on board fast!
Though television has traditionally been a singular experience, mobile TV is here to shake things up and change the way we think of the traditional medium. It certainly is changing the way advertisers think. Mobile users are especially aware of advertising — it’s a lot harder to ignore an ad on a four inch screen versus a 75 inch screen. Facebook’s singular stream of content should serve as a model, says the Broadcast Engineering Blog. The question is, how can TV providers adapt that Facebook feel for TV?
With the media still buzzing about this week’s vice presidential debate, reports abound on how people are watching in this new era of mobile TV. According to a study featured in The Hill, one in 10 Americans watched last week’s presidential debate on both their TV and mobile devices (smartphones, tablets, laptops). What’s even more interesting is that only three percent watched exclusively on those devices, versus the 85 percent that watched on live TV. This points to the viewers’ desire to have the experience of getting their friends’ reactions on Facebook while also watching live, driving the need for multi-screen support. Have you been watching the debates on both mobile devices and live TV? Sound off in the comments!
- Massillon to deploy Motorola Medios multiscreen software (Oct. 11) By Steve Donohue, FierceCable: Ohio cable operator Massillon Cable said it agreed to use Motorola Mobility’s Medios software to deliver multiscreen programming to subscribers that want to watch live and video-on-demand cable programming on tablets and smartphones within their own homes.
- Massillon Selects Moto Multiscreen Security (Oct. 11) By BTR Staff, Broadband Technology Report: Massillon Cable in Ohio has selected Motorola Mobility‘s Medios SecureMedia Encryptonite ONE HLS+ to secure its premium content across multiple screens. The digital security system is expected to be available for Massillon subscribers on iOS and Android smartphones and tablets by the end of the year.
- Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs (Oct. 11) By Amy Jo Martin, Fast Company: Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism).
- Is Facebook the Mobile TV of the Future? (Oct. 10) By Franklin McMahon, Broadcast Engineering Blog: When most people think of mobile TV, they simply think of a video playing on a mobile device. But these days things are not so simple. Facebook’s Mark Zuckerberg was interviewed recently and described advertising on mobile devices and the mobile experience as “closer to TV than desktop.” What was telling is that, he may actually be right.
- Study: One in 10 Americans followed debate on both TV and mobile gadgets (Oct. 11) By Jennifer Martinez, The Hill: The majority of Americans opted to watch live coverage of the first presidential debate between President Obama and GOP challenger Mitt Romney on TV rather than tuning in online, according to a study released Thursday by the Pew Research Center.
